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The Five Marketing Metrics You Must Know Even if You’re Not in Marketing

The Five Marketing Metrics You Must Know Even if You’re Not in Marketing

by Chris McGovern | Jun 17, 2016 | Inbound Marketing, Strategy

Marketing is full of buzz words and metrics that often don’t make sense to anyone outside of the industry. Even inside the marketing world it can seem like some of the jargon is made up at times. That being said, we want to highlight the five metrics that every...
A Sales Guide to the New Buyers Journey

A Sales Guide to the New Buyers Journey

by Chris McGovern | Jun 15, 2016 | Buying Proess, Content Marketing, Inbound Marketing, Strategy

By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged heavily, and people are leveraging tools such as review apps (i.e. Yelp) to help make informed decisions. They...
5 Quick Ways to Increase Your Website Traffic

5 Quick Ways to Increase Your Website Traffic

by Chris McGovern | Jun 9, 2016 | AdWords, Inbound Marketing, SEO, Strategy, Website Design

So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is going to this website.  The bottom line is that readers aren’t all that interested in your...
The 5 Dangers of Contact List Buying

The 5 Dangers of Contact List Buying

by Chris McGovern | Jun 8, 2016 | Email Marketing, Inbound Marketing, List Buying, Strategy

I’ve been told time and time again in life that “if it’s easy, everyone would do it.”  This most certainly the case in the marketing world as well. Email marketing as a part of an overall inbound marketing strategy is known to be...
Everything You Need to Know About Google’s Latest AdWords Announcement

Everything You Need to Know About Google’s Latest AdWords Announcement

by Chris McGovern | Jun 2, 2016 | Google, News

On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords advertisers. Here are some striking statistics Google announced alongside all of this: The search and advertising tools...

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