by Chris McGovern | Jun 17, 2016 | Inbound Marketing, Strategy
Marketing is full of buzz words and metrics that often don’t make sense to anyone outside of the industry. Even inside the marketing world it can seem like some of the jargon is made up at times. That being said, we want to highlight the five metrics that every...
by Chris McGovern | Jun 15, 2016 | Buying Proess, Content Marketing, Inbound Marketing, Strategy
By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged heavily, and people are leveraging tools such as review apps (i.e. Yelp) to help make informed decisions. They...
by Chris McGovern | Jun 9, 2016 | AdWords, Inbound Marketing, SEO, Strategy, Website Design
So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is going to this website. The bottom line is that readers aren’t all that interested in your...
by Chris McGovern | Jun 8, 2016 | Email Marketing, Inbound Marketing, List Buying, Strategy
I’ve been told time and time again in life that “if it’s easy, everyone would do it.” This most certainly the case in the marketing world as well. Email marketing as a part of an overall inbound marketing strategy is known to be...
by Chris McGovern | Jun 2, 2016 | Google, News
On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords advertisers. Here are some striking statistics Google announced alongside all of this: The search and advertising tools...
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