by Chris McGovern | Jan 20, 2017 | IT Channel, Strategy
Let’s start with an extremely brief review of what buyer personas are. Marketing 101 – Understand who you’re trying to reach with your content. If you’re too broad and try to reach a large audience, you typically reach no one as a...
by Chris McGovern | Jan 3, 2017 | Inbound Marketing, IT Channel, Managed Services, Strategy
Historically, the IT space is one that is extremely reactive, especially when it comes to SMB clients. When a business has an IT issue, they find someone who can fix it as quickly and cost efficiently as possible, and they get back to work. Where a relationship...
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