by Chris McGovern | Mar 29, 2017 | Content Marketing, Inbound Marketing, IT Channel
When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content needs to be informative, specific, and engaging. Putting together this type of content isn’t always...
by Chris McGovern | Mar 15, 2017 | Data, Strategy
We live in a data-oriented world. Consider this: our route to work, our digital actions on websites, the type of content we like and share on social media, and more are daily things we do that create data points without even thinking. Smart marketers are using...
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