by Chris McGovern | Aug 28, 2017 | IT Channel, Strategy
The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems...
by Chris McGovern | Aug 18, 2017 | Analytics, Channel Marketing, IT Channel, SEO
Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important...
by csiska | Aug 15, 2017 | B2B, Branding, Design, IT Channel
Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those...
by Chris McGovern | Aug 10, 2017 | B2B, Channel Marketing, SEO, Strategy
Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your...
by Chris McGovern | Aug 4, 2017 | B2B, Channel Marketing, IT Channel, Strategy
Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost. Does this sound familiar to you? This...
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