by Chris McGovern | Apr 24, 2018 | LinkedIn, MSPs, VARs
One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the list. With Facebook’s recent challenges with ad targeting, privacy permissions, and misuse of user data, some firms...
by Chris McGovern | Apr 19, 2018 | Email Marketing, MSPs, VARs
As you look to boost results with your existing or planned email marketing campaigns, we want to give you a review of the foundations of a successful email marketing campaign. It all starts with a permission-based email list. Before you send one email or come up with...
by Chris McGovern | Apr 10, 2018 | B2B, MSPs, Social Media, VARs
Social media is often considered the domain of B2C marketing dominated by trendy, viral content. That’s far from the truth. Social media is an essential component of the B2B marketing mix because it allows you to effectively target the many stakeholders involved in...
by Chris McGovern | Apr 5, 2018 | CRM, MSPs, VARs
Your ability to nurture relationships by keeping in touch and delivering a personalized experience to your prospects is the key to generating more sales. For example, by delivering the most helpful content at each stage of the buyer’s journey or recommending the most...
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