You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now here. If you haven’t already, it’s time to restructure your technology solutions and sales process to court lines of...
There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation (GDPR) from the European Union. GDPR data compliance has become somewhat of an issue for firms with EU citizens on their...
Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore. One of the most powerful things an MSP or a VAR can do for their business is to master the art of consistent lead...
MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses. It does make sense if what you’re doing is working. Keep in mind, what’s working now may not bring in leads next year or even a few months...
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