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How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

by Chris McGovern | Feb 18, 2021 | Digital Marketing, Facebook, Google

Setting the Scene: What Is ITP? It’s something every American has experienced: You’re chatting with a friend at lunch about how you broke your sunglasses over the weekend and you’re dying for a new pair. Before you even finish eating, you see it: an ad for polarized...
How to Use HubSpot’s ABM Tool: Buying Role Property

How to Use HubSpot’s ABM Tool: Buying Role Property

by Chris McGovern | Feb 4, 2021 | Account Based Marketing, Ads, Hubspot, Marketing Automation, MarTech

The ability to focus on your most valuable accounts and identify and weed out low-value leads that are not the right fit is the ideal scenario for every company. This is where account-based marketing (ABM) comes into the picture.  ABM strategy allows your marketing...
Pivoting With ITP: The Future of B2B Marketing

Pivoting With ITP: The Future of B2B Marketing

by Chris McGovern | Feb 3, 2021 | Marketing Automation, MarTech

Apple implemented its first iteration of Intelligent Tracking Protection (ITP) into its operating system back in 2017, restricting tracking via cookies. After its first iteration (1.0), Apple released several versions refining ITP and increasing its tracking...

Recent Posts

  • How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses
  • How to Use HubSpot’s ABM Tool: Buying Role Property
  • Pivoting With ITP: The Future of B2B Marketing
  • New HubSpot Account-Based Marketing Tool
  • Building Your MSP’s Marketing Team Monthly Roundup – Project Management and Content Creation

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