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Reddit Ads for B2B IT Firms – What You Need To Know

Reddit Ads for B2B IT Firms – What You Need To Know

by Kate Lake | May 3, 2019 | B2B, Digital Marketing, IT Channel, Social Media Marketing

Reddit has a forum, or subreddit, for just about everything. People use Reddit forums as virtual message boards to discuss topics like scientific advancements, world news and tech troubleshooting, to name a few. And while we’re not sure what the purpose of subreddits...
Top 3 Social Media Marketing Essentials for MSPs and VARs

Top 3 Social Media Marketing Essentials for MSPs and VARs

by Chris McGovern | Apr 10, 2018 | B2B, MSPs, Social Media, VARs

Social media is often considered the domain of B2C marketing dominated by trendy, viral content. That’s far from the truth. Social media is an essential component of the B2B marketing mix because it allows you to effectively target the many stakeholders involved in...
B2B Lead Nurturing Campaigns 101: Keeping prospects engaged

B2B Lead Nurturing Campaigns 101: Keeping prospects engaged

by Chris McGovern | Sep 29, 2017 | B2B, Inbound Marketing, Lead Generation, Lead Nurturing

For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping them in the pipeline until they are ready to convert into a customer, is arguably more important. The problem is that...
The Importance of Brand Style Guides For VARs

The Importance of Brand Style Guides For VARs

by csiska | Aug 15, 2017 | B2B, Branding, Design, IT Channel

Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business?  As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those...
How To Setup Google Search Console In Ten Minutes

How To Setup Google Search Console In Ten Minutes

by Chris McGovern | Aug 10, 2017 | B2B, Channel Marketing, SEO, Strategy

Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your...
Finding Your Niche – Why IT VARs & MSPs Must Differentiate

Finding Your Niche – Why IT VARs & MSPs Must Differentiate

by Chris McGovern | Aug 4, 2017 | B2B, Channel Marketing, IT Channel, Strategy

Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost. Does this sound familiar to you? This...
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