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Make Content Creation a Breeze with This Simple Tool

Make Content Creation a Breeze with This Simple Tool

by Chris McGovern | Jun 5, 2018 | Content Marketing, Digital Marketing, MSPs, VARs

For many MSPs market development funds (MDF) fuel the growth of their businesses. To attract vendors with generous MDF budgets, it’s important to have an existing brand that shows you’re a serious force to be reckoned with in your market. A key to create that brand...

The Use of Hashtags in B2B Social Media Strategy

by Chris McGovern | Jul 31, 2017 | B2B, Content Marketing, Social Media Marketing, Strategy

For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms...
Targeting Your Content to IT Decision Makers

Targeting Your Content to IT Decision Makers

by Chris McGovern | Mar 29, 2017 | Content Marketing, Inbound Marketing, IT Channel

When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content needs to be informative, specific, and engaging. Putting together this type of content isn’t always...
A Sales Guide to the New Buyers Journey

A Sales Guide to the New Buyers Journey

by Chris McGovern | Jun 15, 2016 | Buying Proess, Content Marketing, Inbound Marketing, Strategy

By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged heavily, and people are leveraging tools such as review apps (i.e. Yelp) to help make informed decisions. They...
Top 5 Consequences of Not Having a Digital Marketing Strategy

Top 5 Consequences of Not Having a Digital Marketing Strategy

by Chris McGovern | May 17, 2016 | Content Marketing, Inbound Marketing, Strategy

With all of the advances that have occured in the Digital Age, there is hardly any branch of human activity which hasn’t benefited from it. The same applies to marketing and that is why smart IT solutions providers leverage digital marketing to boost sales and enhance...
How Can I Leverage Facebook to Win New Customers?

How Can I Leverage Facebook to Win New Customers?

by Chris McGovern | Apr 12, 2016 | Content Marketing, Inbound Marketing, Social Media Marketing

It’s common sense at this point that social media is a large part of our society today.  One can get news faster from Twitter than they can from actually waiting for it to appear on CNN or another news outlet.  It’s personable, engaging, and addicting to say...
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