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How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses

by Chris McGovern | Feb 18, 2021 | Digital Marketing, Facebook, Google

Setting the Scene: What Is ITP? It’s something every American has experienced: You’re chatting with a friend at lunch about how you broke your sunglasses over the weekend and you’re dying for a new pair. Before you even finish eating, you see it: an ad for polarized...
What VARs & MSPs Need to Know About Facebook’s Algorithm Change

What VARs & MSPs Need to Know About Facebook’s Algorithm Change

by Chris McGovern | Feb 8, 2018 | Facebook, IT Channel, Social Media Marketing

Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook’s ongoing effort to ensure the content shown to you is content that you actually care about....
Facebooks Ads for B2B & Account Based Marketing

Facebooks Ads for B2B & Account Based Marketing

by Chris McGovern | May 17, 2017 | Facebook, IT Channel, Social Media Marketing, Strategy

There’s no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person...

Recent Posts

  • How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses
  • How to Use HubSpot’s ABM Tool: Buying Role Property
  • Pivoting With ITP: The Future of B2B Marketing
  • New HubSpot Account-Based Marketing Tool
  • Building Your MSP’s Marketing Team Monthly Roundup – Project Management and Content Creation

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