by Chris McGovern | Dec 20, 2017 | Blog, Inbound Marketing
You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do you manage it all? You’ve seen competitors in the channel do it and do it well. From podcasts, to blog posts, to...
by Chris McGovern | Sep 29, 2017 | B2B, Inbound Marketing, Lead Generation, Lead Nurturing
For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping them in the pipeline until they are ready to convert into a customer, is arguably more important. The problem is that...
by Chris McGovern | Sep 19, 2017 | Case Studies, Inbound Marketing, IT Channel, MSPs, VARs
For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the effort of the entire IT organization, from sales to service reps and everything in between. Following up with satisfied...
by csiska | Aug 2, 2017 | B2B, Branding, Inbound Marketing, Website Design
For years, if someone wanted to find out information about your business, they would ask for your business card or phone number. Today, they will simply ask for your website address. If you’re not online and don’t have some sort of web presence then to...
by Chris McGovern | Mar 29, 2017 | Content Marketing, Inbound Marketing, IT Channel
When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content needs to be informative, specific, and engaging. Putting together this type of content isn’t always...
by Chris McGovern | Feb 8, 2017 | Inbound Marketing, IT Channel, Strategy
The effectiveness of co-marketing campaigns in the IT channel space varies significantly. There are always the success stories which are used time and time again, but the reality is that a large number of campaigns simply miss the mark. There are always reasons as to...
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