by Chris McGovern | Apr 3, 2019 | Chatbots, IT Channel, Lead Nurturing, Marketing, MSPs, ROI
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly... 
by Chris McGovern | Jul 24, 2018 | IT Channel, MSPs, VAR
Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all in an effort to remain up to date on the movements of the IT channel. We’ve noticed a few key trends that may affect... 
by Chris McGovern | Feb 8, 2018 | Facebook, IT Channel, Social Media Marketing
Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook’s ongoing effort to ensure the content shown to you is content that you actually care about.... by Chris McGovern | Oct 11, 2017 | Branding, IT Channel, MSPs, VARs
For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action. Whether it’s direct lead generation or clicking on a special offer, paid search and display advertising can be an... 
by csiska | Oct 4, 2017 | Automation, IT Channel, MSPs, VARs
Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of automation, removing manual processes, allowing for more functionality and flexibility. When a client can handle their data... by csiska | Sep 22, 2017 | Branding, IT Channel, MSPs, VARs
Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s commercialization and advertising, the important element of trust can often be overlooked. Trust is necessary in order to...
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