by Chris McGovern | Feb 18, 2019 | Ads, Digital Marketing, LinkedIn, MSPs
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing... 
by Chris McGovern | Jan 29, 2019 | Ads, Lead Generation, LinkedIn, MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren’t specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for... 
by Chris McGovern | Apr 24, 2018 | LinkedIn, MSPs, VARs
One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the list. With Facebook’s recent challenges with ad targeting, privacy permissions, and misuse of user data, some firms...
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