by Chris McGovern | Jul 3, 2019 | MSPs
Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise...
by Chris McGovern | Apr 3, 2019 | Chatbots, IT Channel, Lead Nurturing, Marketing, MSPs, ROI
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...
by Chris McGovern | Feb 18, 2019 | Ads, Digital Marketing, LinkedIn, MSPs
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing...
by Chris McGovern | Jan 29, 2019 | Ads, Lead Generation, LinkedIn, MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren’t specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for...
by Chris McGovern | Dec 14, 2018 | Digital Marketing, Marketing, MSPs, Sales, VARs
Connecting marketing to sales remains a challenge for firms in all industries and sizes. For smaller MSPs and VARs with small or outsourced marketing teams, it poses an even greater challenge: how to get the right information flowing between both groups so leads don’t...
by Chris McGovern | Nov 19, 2018 | Digital Marketing, MSPs, ROI, VARs
If IT solutions providers want a continual flow of marketing dollars from vendors, it’s important to show them ROI from previous marketing efforts. That can be a challenge if an IT integrator doesn’t have a strong measurement system in place to track the...
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