by Lorrie Sevetz | Feb 18, 2019 | Ads, Digital Marketing, LinkedIn, MSPs
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing... 
by Chris McGovern | Jan 29, 2019 | Ads, Lead Generation, LinkedIn, MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren’t specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for... 
by Chris McGovern | Dec 14, 2018 | Digital Marketing, Marketing, MSPs, Sales, VARs
Connecting marketing to sales remains a challenge for firms in all industries and sizes. For smaller MSPs and VARs with small or outsourced marketing teams, it poses an even greater challenge: how to get the right information flowing between both groups so leads don’t... 
by Chris McGovern | Nov 19, 2018 | Digital Marketing, MSPs, ROI, VARs
If IT solutions providers want a continual flow of marketing dollars from vendors, it’s important to show them ROI from previous marketing efforts. That can be a challenge if an IT integrator doesn’t have a strong measurement system in place to track the... 
by Lisa Sparks | Oct 4, 2018 | MSPs, persona, VARs
Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content influenced their buying decision (Demand Gen Report). With the right combination of audience understanding and marketing... 
by Lisa Sparks | Sep 24, 2018 | MSPs, niche, VARs
Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs see success when they focus on a niche to dominate. Competition in the market is fierce as more MSPs buy RMM software,...
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