by Chris McGovern | Jun 12, 2018 | ROI, Social Media Marketing
For many MSPs the ultimate goal for all of their marketing efforts is more monthly recurring revenue (MRR) from consistent client engagements. Signing an MRR contract is the culmination of what can sometimes be several months of effort and those efforts often begin... 
by Chris McGovern | Feb 8, 2018 | Facebook, IT Channel, Social Media Marketing
Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook’s ongoing effort to ensure the content shown to you is content that you actually care about.... by Chris McGovern | Jul 31, 2017 | B2B, Content Marketing, Social Media Marketing, Strategy
For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms... by Chris McGovern | May 17, 2017 | Facebook, IT Channel, Social Media Marketing, Strategy
There’s no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person... by Chris McGovern | May 31, 2016 | Blog, Inbound Marketing, Social Media, Social Media Marketing, Strategy
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses. Customers have become very aware of what they want; where they can get it and where will they get the best value for... by Chris McGovern | Apr 12, 2016 | Content Marketing, Inbound Marketing, Social Media Marketing
It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from actually waiting for it to appear on CNN or another news outlet. It’s personable, engaging, and addicting to say...
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