by Chris McGovern | Aug 24, 2018 | MSPs, Strategy
There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation (GDPR) from the European Union. GDPR data compliance has become somewhat of an issue for firms with EU citizens on their...
by Chris McGovern | Aug 28, 2017 | IT Channel, Strategy
The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems...
by Chris McGovern | Aug 10, 2017 | B2B, Channel Marketing, SEO, Strategy
Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your...
by Chris McGovern | Aug 4, 2017 | B2B, Channel Marketing, IT Channel, Strategy
Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost. Does this sound familiar to you? This...
by Chris McGovern | Jul 31, 2017 | B2B, Content Marketing, Social Media Marketing, Strategy
For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms...
by Chris McGovern | May 30, 2017 | Channel Marketing, IT Channel, Strategy
Channel Marketing Managers have a difficult task – help grow a group of partners through marketing efforts when all of them have different strategies. They often are left juggling trying to help communicate all of the new initiatives and programs, checking up on...
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