You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now here. If you haven’t already, it’s time to restructure your technology solutions and sales process to court lines of...
Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore. One of the most powerful things an MSP or a VAR can do for their business is to master the art of consistent lead...
Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all in an effort to remain up to date on the movements of the IT channel. We’ve noticed a few key trends that may affect...
Many of the firms we talk to know digital marketing works for MSPs and VARs but they feel it’s a time-consuming endeavor. Most would rather focus on serving their clients and depend on a decent website and word-of-mouth to keep them afloat. That’s not a strong plan...
Marketing your IT solutions business isn’t a low-cost endeavor. There’s money involved. Lots of it. Savvy firms set aside money to fund their ventures but true masters in the MSP or VAR realm partner with vendors and leverage market development funds (MDF) from those...
One of the most important elements of your digital marketing efforts is providing valuable pieces of information your ideal customer can use to solve a problem they’re facing. We call these value pieces or content offers. You can promote them through social media ads...
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