On July 10th, Google rolled out some relatively large changes to their core marketing and analytics tools and it could affect the results you’re getting from your current digital marketing efforts through Google’s suite of tools and resources. Here’s a quick recap of the changes and what they mean for you:
So you've built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is going to this website. The bottom line is that readers aren't all that interested in your company per se, but more so interested in what you can do for them. This may be a solution, or it may be advice on something they need help with.
On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords advertisers.