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B2B Lead Nurturing Campaigns 101: Keeping prospects engaged

For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping them in the pipeline until they are ready to convert into a customer, is arguably more important. The problem is that this phase, creating sustained engagement, is often overlooked and not always easy to achieve.

In Inbound Marketing, B2B, lead generation, lead nurturing

The Importance of Brand Style Guides For VARs

Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business?  As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those connections, your company could be lost in the mix. It’s important to establish yourself and remain consistent across all your business channels.

Furthermore, how you market the products for each of your technology partners should remain consistent with their standards. Are you correctly representing their brand as well? Utilizing a brand style guide is a must for your company and the clients and partners you work with. 

Here are three benefits of having a thorough brand style guide.

In IT Channel, B2B, branding, design

How To Setup Google Search Console In Ten Minutes

Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your target audience.

Let’s say a company in Tampa would like to purchase a new fleet of desktops for their staff. They may type in “buy business PCs Tampa.” Wouldn’t it be nice if your website displayed at the top of the list for this search query?

Let’s explore how utilizing Google Search Console can help your business establish a strong presence online.

In SEO, Strategy, Channel Marketing, B2B

Finding Your Niche – Why IT VARs & MSPs Must Differentiate

Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost.

Does this sound familiar to you? This is the case for most VARs & MSPs. The reality is, there are many IT firms out there that try to do everything for everyone. By trying to be everything for everyone, they essentially become nothing for everyone. People want experts that know their business better than anyone.

In Strategy, IT Channel, Channel Marketing, B2B

How Web Design Can Impact Your Business: 3 Tips For Creating Great Websites

For years, if someone wanted to find out information about your business, they would ask for your business card or phone number.  Today, they will simply ask for your website address.  If you’re not online and don’t have some sort of web presence then to millions of active online consumers, you’re pretty much nonexistent.

On the other side of the coin, many business owners are under the impression that having just any old website will do. This kind of thinking is dangerous and can be harmful to your business. In actuality, having a bad website is often worse than not having one at all.

So what are some ways in which good web design can impact your business?

Consider 3 ways.

In Inbound Marketing, website design, B2B, branding

The Use of Hashtags in B2B Social Media Strategy

For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms such as Facebook, LinkedIn, Twitter, and Instagram.

Let’s explore the intended uses (and common misuses) of hashtags and how you can best incorporate them into your daily posts.

In Content Marketing, Social Media Marketing, Strategy, B2B