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The Importance of Brand Style Guides For VARs

Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business?  As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those connections, your company could be lost in the mix. It’s important to establish yourself and remain consistent across all your business channels.

Furthermore, how you market the products for each of your technology partners should remain consistent with their standards. Are you correctly representing their brand as well? Utilizing a brand style guide is a must for your company and the clients and partners you work with. 

Here are three benefits of having a thorough brand style guide.

In IT Channel, B2B, branding, design

How To Setup Google Search Console In Ten Minutes

Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your target audience.

Let’s say a company in Tampa would like to purchase a new fleet of desktops for their staff. They may type in “buy business PCs Tampa.” Wouldn’t it be nice if your website displayed at the top of the list for this search query?

Let’s explore how utilizing Google Search Console can help your business establish a strong presence online.

In SEO, Strategy, Channel Marketing, B2B

Finding Your Niche – Why IT VARs & MSPs Must Differentiate

Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost.

Does this sound familiar to you? This is the case for most VARs & MSPs. The reality is, there are many IT firms out there that try to do everything for everyone. By trying to be everything for everyone, they essentially become nothing for everyone. People want experts that know their business better than anyone.

In Strategy, IT Channel, Channel Marketing, B2B