Many MSPs and VARs already have a blog but just as many often struggle with consistency and producing relevant content. This leads some to question the validity of continuing to publish a blog at all.
You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do you manage it all? You’ve seen competitors in the channel do it and do it well. From podcasts, to blog posts, to video: Where do you begin? How do you choose your area to shine?
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses. Customers have become very aware of what they want; where they can get it and where will they get the best value for their money. Moreover, this is the age of digital market. Customers are making decisions online more than in person. Therefore, it is becoming very important that small businesses invest in digital marketing in order to be found.
Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very purposeful with the ability to set the tone for what to expect in the future.