A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye on the details of design.
Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those connections, your company could be lost in the mix. It’s important to establish yourself and remain consistent across all your business channels.
Furthermore, how you market the products for each of your technology partners should remain consistent with their standards. Are you correctly representing their brand as well? Utilizing a brand style guide is a must for your company and the clients and partners you work with.
Here are three benefits of having a thorough brand style guide.