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Facebooks Ads for B2B & Account Based Marketing

There's no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person checking apps like Facebook more than ten times a day. The question now becomes how can VARs & MSPs best spend their time and resources within these tools. Our vote is on a single platform that is extremely undervalued based on the level of targeting and ability to do compelling account based marketing: Facebook's ad manager.  

In facebook, Social Media Marketing, Strategy, IT Channel