I've been told time and time again in life that "if it's easy, everyone would do it." This most certainly the case in the marketing world as well. Email marketing as a part of an overall inbound marketing strategy is known to be successful when done right, but it can be very tempting to take a short cut and buy a list. Let's get one thing out of the way right up front: DON'T DO IT.
List buying was an efficient method when the email was a relatively new technology. Now, there’s a high chance that your message goes into the spam folder or is deleted before even being read. Not only that, but it can also have a reverse effect and make customers block you as a result of spamming them, and there fore you lose all contact with them. Read on to learn about five big risks to your businss as a result of list buying: