As a professional in the IT industry, you are aware of the importance of leveraging current technology to achieve results. But let’s face it, we often overlook the obvious. That same concept about maximizing current technology also applies to marketing your company’s products and services.
A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye on the details of design.
We understand digital marketing is really a means to an end. The ultimate goal is to bring in more sales to build business and get more monthly recurring revenue. As the channel changes, so must MSPs and VARs. With that said, digital marketing is perfectly positioned as a vehicle to help you get more MRR and a thriving business that’s ahead of the curve in channel marketing.
One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the list.
With Facebook’s recent challenges with ad targeting, privacy permissions, and misuse of user data, some firms are looking beyond Facebook when searching for a home for their social ad dollars.
As you look to boost results with your existing or planned email marketing campaigns, we want to give you a review of the foundations of a successful email marketing campaign.
It all starts with a permission-based email list. Before you send one email or come up with any content for campaigns, who is on your list really determines whether an email marketing campaign will be successful.
Social media is often considered the domain of B2C marketing dominated by trendy, viral content.
Your ability to nurture relationships by keeping in touch and delivering a personalized experience to your prospects is the key to generating more sales.
The best use of Google Analytics for MSPs and VARs is to analyze traffic to your site. Having simple and clear information about web traffic gives you the insights you need to make decisions on where to concentrate your efforts in digital marketing.
An essential component of digital marketing is sending traffic (visitors) to your website for added exposure. One challenge with traffic generation is ensuring you’re getting the right visitors to your site. But how do you know who the right visitors are? Plus where will you find them? And finally, what will convince them to visit your site instead of all the others in the world? Good questions. To answer them, we’ve put together a list of best practices in driving targeted traffic to your website as an MSP or VAR in the IT channel.