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The Use of Hashtags in B2B Social Media Strategy

For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms such as Facebook, LinkedIn, Twitter, and Instagram.

Let’s explore the intended uses (and common misuses) of hashtags and how you can best incorporate them into your daily posts.

In Content Marketing, Social Media Marketing, Strategy, B2B

Facebooks Ads for B2B & Account Based Marketing

There's no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person checking apps like Facebook more than ten times a day. The question now becomes how can VARs & MSPs best spend their time and resources within these tools. Our vote is on a single platform that is extremely undervalued based on the level of targeting and ability to do compelling account based marketing: Facebook's ad manager.  

In facebook, Social Media Marketing, Strategy, IT Channel

Why Inbound Marketing is Critical for Local Based Businesses

Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses. Customers have become very aware of what they want; where they can get it and where will they get the best value for their money. Moreover, this is the age of digital market. Customers are making decisions online more than in person. Therefore, it is becoming very important that small businesses invest in digital marketing in order to be found. 

In Blog, Inbound Methodology, Inbound Marketing, Social Media Marketing, Strategy, social media