Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook's ongoing effort to ensure the content shown to you is content that you actually care about. As a result, Facebook is prioritizing posts from friends and families over business pages and media publishers. The full post announcement from Mark Zuckerburg can be read here. The changes are said to be rolling out over the next few months.
For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms such as Facebook, LinkedIn, Twitter, and Instagram.
Let’s explore the intended uses (and common misuses) of hashtags and how you can best incorporate them into your daily posts.
There's no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person checking apps like Facebook more than ten times a day. The question now becomes how can VARs & MSPs best spend their time and resources within these tools. Our vote is on a single platform that is extremely undervalued based on the level of targeting and ability to do compelling account based marketing: Facebook's ad manager.
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses. Customers have become very aware of what they want; where they can get it and where will they get the best value for their money. Moreover, this is the age of digital market. Customers are making decisions online more than in person. Therefore, it is becoming very important that small businesses invest in digital marketing in order to be found.
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is equal to around a third of all individuals on the internet. As a marketer, you can reach more 18 – 49 year olds than any cable network in the entire United States. Not enough yet? How about the fact that 4.95 billion videos get watched every single day.
It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from actually waiting for it to appear on CNN or another news outlet. It’s personable, engaging, and addicting to say the least. The question we get asked often is how can businesses leverage this to actually get new customers. More importantly, how can businesses even know if their social media efforts are effective? Many companies are simply engaging with social media because they feel they have to at this point, and are doing so without a clear direction or strategy.