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Lines of Business Selling: Insights for MSPs and VARs

You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now here. If you haven’t already, it’s time to restructure your technology solutions and sales process to court lines of business buyers. Here’s why:

In VAR, MSPs, Sales

Cold Calling vs. Digital Marketing: Which Is Best for Your MSP or VAR Business?

Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore.

One of the most powerful things an MSP or a VAR can do for their business is to master the art of consistent lead generation. With the right leads in your funnel, the quality of your entire business improves. Firms that fill the funnel with junk leads end up with disgruntled sales people, angry engineers, and harried CFOs.

In VAR, MSPs, Lead Generation

IT Channel Trends: 3 Areas of Growth for MSPs and VARs

Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all in an effort to remain up to date on the movements of the IT channel. We’ve noticed a few key trends that may affect your MSP or VAR business. Here’s a quick preview of what we’ve learned during the first half of 2018:

In VAR, MSPs, IT Channel