Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content influenced their buying decision (Demand Gen Report). With the right combination of audience understanding and marketing know-how MSPs and VARs can develop the right offers that make browsers become leads and eventually turn leads into buyers.
Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs see success when they focus on a niche to dominate. Competition in the market is fierce as more MSPs buy RMM software, spin up a website, and begin to court your customers.
Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand to stand out from the crowd. And there is a crowd. More former engineers are hanging out their shingles and calling themselves MSPs than ever before. With the advent of remote monitoring and management software, the ease of template-based web development, and fast access to freelance creative help, MSPs believe they can piece together an ok brand to approach potential customers.
MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses. It does make sense if what you’re doing is working. Keep in mind, what’s working now may not bring in leads next year or even a few months from now. Lead generation for MSPs and VARs is changing rapidly, and it’s time to take steps to ensure your offers are getting in front of the right people in the right places. Bottom line: Smart MSPs and VARs diversify their lead gen options.
Many MSPs and VARs already have a blog but just as many often struggle with consistency and producing relevant content. This leads some to question the validity of continuing to publish a blog at all.
For many MSPs market development funds (MDF) fuel the growth of their businesses. To attract vendors with generous MDF budgets, it’s important to have an existing brand that shows you’re a serious force to be reckoned with in your market. A key to create that brand awareness is to develop a steady stream of quality content.
As a professional in the IT industry, you are aware of the importance of leveraging current technology to achieve results. But let’s face it, we often overlook the obvious. That same concept about maximizing current technology also applies to marketing your company’s products and services.
A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye on the details of design.
One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the list.
With Facebook’s recent challenges with ad targeting, privacy permissions, and misuse of user data, some firms are looking beyond Facebook when searching for a home for their social ad dollars.