The Secret to Powerful Email Marketing is a Solid Digital Marketing Strategy
The ROI of email marketing is undisputed and has been for the last 40 years. With the introduction of new marketing technology, pundits predict the demise of email marketing. The irony is, email marketing only gets stronger and becomes more effective for businesses that leverage it effectively.
For IT solutions providers to get solid results from email marketing efforts, a digital marketing strategy must be in place. The foundation of that strategy is a persona detailing the wants, needs, and major concerns of your ideal customer. With that information in place, MSPs and VARs have the opportunity to create profits on demand with email newsletters and promotional emails that truly speak to their audience and compel them to reach out to you
The Secret to Powerful Email Marketing is a Solid Digital Marketing Strategy
The ROI of email marketing is undisputed and has been for the last 40 years. With the introduction of new marketing technology, pundits predict the demise of email marketing. The irony is, email marketing only gets stronger and becomes more effective for businesses that leverage it effectively.
For IT solutions providers to get solid results from email marketing efforts, a digital marketing strategy must be in place. The foundation of that strategy is a persona detailing the wants, needs, and major concerns of your ideal customer. With that information in place, MSPs and VARs have the opportunity to create profits on demand with email newsletters and promotional emails that truly speak to their audience and compel them to reach out to you
Here are a few key components of a successful email marketing engagement for IT solutions providers:
Permission-Based Email List Building
No one wants to receive an email from an entity they don’t know (one they didn’t sign up for). Firms desperate for leads sometimes take the desperate measure of purchasing email lists for leads. These lists rarely, if ever, produce solid results. Instead, Presh Marketing Solutions employs white hat list building activities that help MSPs and VARs engage fresh leads eager to hear your message.
Email Marketing Campaign Development
As effective as email marketing is, we know it’s one part of a larger marketing suite for savvy IT solutions providers. Through comprehensive strategic development we leverage the best aspects of email marketing at the right moments during a digital marketing campaign to deliver the best overall results for your marketing efforts. That means sometimes email marketing is a driver of lead generation and at other times it compliments other elements of an online marketing campaign.
Email Marketing Campaign Measurement
One of the best things about email marketing is you can easily track a recipient’s engagement with your email. There are many email metrics you can track but only a few are true indicators of interest in your message. Those metrics are open rates and click-through rates. We track these and other metrics to influence how we optimize future email marketing campaigns.
ABOUT US
Presh Marketing Solutions is a digital and inbound marketing agency based out of Tampa, FL. We help technology value-added-resellers (VARs) and managed-service-providers (MSPs) attract new prospects and generate inbound sales leads through digital and inbound marketing. We help IT manufacturers manage their channel marketing through channel marketing software and co-marketing engagements.