HUBSPOT

HUBSPOT FOR B2B SERIES

ACCOUNT BASED MARKETING

Account-based marketing is targeting named companies vs a type of company.

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Turn on Hubspot ABM by selecting Target Accounts under the Contacts tab.

ACTIVATE HUBSPOT ABM

IDENTIFY

TARGET COMPANIES

ASSIGN BUYING ROLES

The primary field on the contact object is the “Buying Role” field. This is a multiple checkbox field that has various options. You can customize the roles or add new roles unique to your business.

CAMPAIGN AUDIENCE AUTOMATION

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Smart lists are created based on target accounts and buyer roles. Build your campaign content and conversion path for each buying role.

RIGHT AUDIENCE

RIGHT MESSAGE

ABM METRICS

Hubspot ABM has 12 pre-built (but customizable) reports under the Target Accounts tag in Reports.

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VIEW REPORTS

HAVE HUBSPOT?

IT'S THAT EASY

TRY HUBSPOT ABM