HUBSPOT FOR B2B SERIES
ACCOUNT BASED MARKETING
Account-based marketing is targeting named companies vs a type of company.
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Turn on Hubspot ABM by selecting Target Accounts under the Contacts tab.
ACTIVATE HUBSPOT ABM
ASSIGN BUYING ROLES
The primary field on the contact object is the “Buying Role” field. This is a multiple checkbox field that has various options. You can customize the roles or add new roles unique to your business.
CAMPAIGN AUDIENCE AUTOMATION
Smart lists are created based on target accounts and buyer roles. Build your campaign content and conversion path for each buying role.
IT'S THAT EASY
TRY HUBSPOT ABM