CHANGING MARKETING FOREVER?

 IS

● Marketers

APPLE'S NEW UPDATE AFFECTS: 

● Consumers

● Businesses

ITP automatically blocks cookies on Apple devices.

FOR CONSUMERS,

THIS MEANS YOU

HAVE ONE

CHOICE

:

Your browsing is more private, but the ads you see won’t be as relevant to you.

Advertisers can see more of your browsing activity, but the ads you see are tailored to you.

For businesses, ITP may put smaller companies and companies with longer sales cycles at a disadvantage.

Marketing isn't dead, just different.