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A Day in the life of a Senior Marketing Account Manager at Presh Marketing Solutions
Read what a day in the life is like for Haley Roussell, Presh’s Senior Marketing Account Manager.
Presh Marketing Solutions is an exceptional place. We are not just a cutting-edge marketing agency. We are also a community of people who work as a seamless team.
To say that I love my job at Presh is an understatement. Being a senior marketing account manager is perfectly suited for my type A personality. Every day is challenging and not one day is ever the same. At Presh, we are always wearing multiple hats to produce the best work all while learning something new and innovative every single day.
A day in the life of working at Presh doesn’t feel like a job but a passion.
I am confident this is what I was meant to do with marketing. You can sum up my role as senior marketing account manager in one analogy: I am the quarterback of the team. I am responsible for calling the plays in a team huddle and keeping every project in line and on track for each teammate to keep moving forward to produce results.
Walking into the office every morning surrounded by the most incredible team (of intelligent, talented, hardworking and creative individuals), l start my day by creating a list of everything there is to do for the day, checking the status of each project, and viewing the allocation for each team member. As a team, we gather first thing in the morning to discuss all the project tasks needed to be completed for the day and break with a structured game plan that can be located and worked on in our project management tech stack.
We work with many different clients, so there is never a dull moment. Our goal for each client is to receive the best results from our unique marketing initiatives and to showcase those results with analytics and marketing metrics. This all stems from our client checkpoint meetings where we uncover and create detailed account plans and individual campaign strategies to determine goals, topics, pain points, value propositions, buying stages and determining the specific buyer roles.
We use a detailed discovery questionnaire and marketing strategy to create a timeline for our projects. From there, I build the entire campaign out in our project management tool for our team to produce the individual campaign deliverables to stay on track.
We are always thinking of our clients first, which is why another part of my role is being the main point of contact for each client to assist them with anything they may need. This ensures our clients are always confident with us and we become an extension of their company. Another aspect is keeping track of many day to day items to keep everything in line and on time. Everyone at Presh works together as an award-winning team and we love what we do. Marketing is our passion which is why Presh is always brimming with industry-leading ideas.