WEBSITE DESIGN FOR IT SOLUTION PROVIDERS
GET FOUND BY IT DECISION MAKERS AND TURN THEM INTO CUSTOMERS BY PROVIDING VALUE
WEBSITES BUILT TO ACHIEVE A GOAL
Web design and development that actually drives business for IT solution providers.
OUR OUTCOME BASED WEB DESIGN PROCESS
IT Solution Provider websites have a tendency to look the same and read like a brochure. The reality is, you need to convert traffic from your website into leads and customers. Meanwhile, users on your site are there to either do a specific thing or learn a specific thing.
The approach is simple - we start with a user-first approach that is built on making it as easy as possible for site visitors to accomplish what they are on your site for. We then map that to your goal for your website. By taking this approach, we speed up the launch of the site as we measure desired actions against what we believe may occur, and optimize accordingly.
PHASE ONE
GOALS
Developing plus documenting the goal and objectives of the site. Here, the site’s core elements are planned before moving into the design stage. This includes the site architecture and navigation, user stories, URL mapping, conversion points and content needs.
PHASE TWO
STRATEGY
Developing plus documenting the goal and objectives of the site. Here, the site’s core elements are planned before moving into the design stage. This includes the site architecture and navigation, user stories, URL mapping, conversion points and content needs.
PHASE THREE
DESIGN
Wireframe designs of proposed interface, which includes the home page & subpages. Wireframes look like simple skeletons of your website without the visual polish of the finished design, which allows for experimenting and iterations quickly in order to determine how content should be laid out across different screen sizes.
PHASE FOUR
BUILD
Build out of the wireframes approved during the design phase. Initially, the homepage and one additional page are built and reviewed to ensure the desired end result is on track. Website built on WordPress CMS (content management system) with specific plugins installed to optimize page speed and security. All site integrations, including analytics and forms, are built during this phase.
PHASE FIVE
TEST
Testing in a variety of browsers, including Chrome, Firefox, Safari, and Internet Explorer. Responsive design testing will occur on both iOS and Android devices. Site functionality testing will occur to ensure there are no errors or broken links. Additionally, load times and other key metrics will be optimized during this phase. A link to the development site will be sent for your review.
PHASE SIX
LAUNCH
Website launched after successful completion of testing phase. 301 redirects are put in place for all old URLs (pages + files) that had on-page and off-page links pointing towards them to ensure no broken links occur. Site is indexed with Google Search Console to ensure new pages are found. Moz Pro site crawl occurs to check for any on-page SEO issues. Social assets will be prepared to announce new website through social channels.
DIGITAL MARKETING RESOURCES
DIGITAL MARKETING GAME PLAN FOR IT SERVICE & SOLUTION PROVIDERS
Enter “The Digital Marketing Game Plan for MSPs and VARs,” a clear guide on what it takes for service providers to successfully present their businesses to the IT channel with digital marketing methods.