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The Secret to Creating Marketing Offers Your Prospects Can’t Resist

Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content influenced their buying decision (Demand Gen Report). With the right combination of audience understanding and marketing know-how MSPs and VARs can develop the right offers that make browsers become leads and eventually turn leads into buyers.

In persona, MSPs, VARs

How to Select a Niche to Grow Your MSP Business

Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs see success when they focus on a niche to dominate. Competition in the market is fierce as more MSPs buy RMM software, spin up a website, and begin to court your customers.

In MSPs, VARs, niche

Brand Refresh Guide for MSPs and VARs

Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand to stand out from the crowd. And there is a crowd. More former engineers are hanging out their shingles and calling themselves MSPs than ever before. With the advent of remote monitoring and management software, the ease of template-based web development, and fast access to freelance creative help, MSPs believe they can piece together an ok brand to approach potential customers.

In MSPs, VARs, Branding

Fill the Funnel: New Lead Gen Strategies for MSPs and VARs

 MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses. It does make sense if what you’re doing is working. Keep in mind, what’s working now may not bring in leads next year or even a few months from now. Lead generation for MSPs and VARs is changing rapidly, and it’s time to take steps to ensure your offers are getting in front of the right people in the right places. Bottom line: Smart MSPs and VARs diversify their lead gen options.

In Lead Generation, MSPs, VARs

IT Channel Trends: 3 Areas of Growth for MSPs and VARs

Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all in an effort to remain up to date on the movements of the IT channel. We’ve noticed a few key trends that may affect your MSP or VAR business. Here’s a quick preview of what we’ve learned during the first half of 2018:

In VAR, MSPs, IT Channel

How Google’s Recent Changes Affect IT Solutions Providers

On July 10th, Google rolled out some relatively large changes to their core marketing and analytics tools and it could affect the results you’re getting from your current digital marketing efforts through Google’s suite of tools and resources. Here’s a quick recap of the changes and what they mean for you:

In Digital Marketing, AdWords