You’ve heard it at nearly every conference, in most articles, and from colleagues and experts alike: Marketing is the key to success for VARs and MSPs targeting the IT channel. But it’s a daunting prospect. There are so many moving parts to it all. Where do you start?
We’ve developed a marketing game plan for you to follow when streamlining your marketing efforts.
Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook's ongoing effort to ensure the content shown to you is content that you actually care about. As a result, Facebook is prioritizing posts from friends and families over business pages and media publishers. The full post announcement from Mark Zuckerburg can be read here. The changes are said to be rolling out over the next few months.
You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do you manage it all? You’ve seen competitors in the channel do it and do it well. From podcasts, to blog posts, to video: Where do you begin? How do you choose your area to shine?
For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action. Whether it’s direct lead generation or clicking on a special offer, paid search and display advertising can be an effective method for driving conversions. However, brand awareness campaigns can provide value beyond simply return on ad spend (ROAS). Let’s explore the ways in which IT channel partners can benefit from brand awareness initiatives.
Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of automation, removing manual processes, allowing for more functionality and flexibility.
For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping them in the pipeline until they are ready to convert into a customer, is arguably more important. The problem is that this phase, creating sustained engagement, is often overlooked and not always easy to achieve.
Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s commercialization and advertising, the important element of trust can often be overlooked.
For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the effort of the entire IT organization, from sales to service reps and everything in between. Following up with satisfied clients for their feedback on positive experiences can generate important content that can be used as the basis of sales campaigns and marketing materials.
The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs?