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How MSPs and VARs Can Create a Successful Digital Marketing Strategy

You’ve heard it at nearly every conference, in most articles, and from colleagues and experts alike: Marketing is the key to success for VARs and MSPs targeting the IT channel. But it’s a daunting prospect. There are so many moving parts to it all. Where do you start?

We’ve developed a  marketing game plan for you to follow when streamlining your marketing efforts.

In Channel Marketing, VARs, MSPs, digital marketing

What VARs & MSPs Need to Know About Facebook's Algorithm Change

Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook's ongoing effort to ensure the content shown to you is content that you actually care about. As a result, Facebook is prioritizing posts from friends and families over business pages and media publishers. The full post announcement from Mark Zuckerburg can be read here. The changes are said to be rolling out over the next few months. 

In facebook, Social Media Marketing, IT Channel

3 Keys to a Solid Content Marketing Strategy for MSPs and VARs

 You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do you manage it all? You’ve seen competitors in the channel do it and do it well. From podcasts, to blog posts, to video: Where do you begin? How do you choose your area to shine?

In Blog, Inbound Marketing