Everything Starts with an Idea
At Presh, we aim for the latter; we create art that potential customers can connect with and relate to. Our creative pieces focus on speaking to a pain point and educating potential customers on the solution. This approach drives engagement and produces higher brand recall.
Message Map & Discovery
At the center of all creative marketing is a strong, well-defined organization.
Creative marketing is a group effort. The organization provides a single personality to rally around. A singular “author.”
Step 1: Workshop Meetings
At Presh, we use a message map to discover the true personality of an organization. What is at its core? What are its values? We find the answers to these questions during workshop meetings.
Step 2: Discover Key Words
We work with our clients to discover the best possible descriptors of their company and values.
Step 3: Organize
We use those words to define what is at the heart of the company—the “pillars of strength.”
Step 4: Prove It
Once the pillars have been thoroughly defined, we ask stakeholders to give us proof points to back them up.
Step 5: Map It Out
We gather all of these pillars and proof points and display them on a message map that reveals the core of the brand.
Step 6: Copy Blocks
For each pillar, we create “long-form” content, which is usually very detailed paragraphs that fully explain the pillar. Then, we condense and squeeze that long-form content into “shot-form” which is just a sentence long. Short-form content doesn’t capture every detail of the pillar, but it can distill it into powerful bite-sized brand statements.
Creating with Intent
We can create art that meets objectives because we take the time to understand what those objectives are, what makes our position unique, and who we’re selling to.