INTEGRATED MARKETING BEST PRACTICES FOR IT VARS & MSPS

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Generating leads – both high in quantity and quality – is critical for IT channel companies to grow. There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will walk through some of the top techniques IT VARs and MSPs should utilize to increase leads and revenue.

Included is:

  • Elements of a lead generation campaign
  • Breakdown of each element and how to successfully execute
  • Individual tactics to improve these tactics immediately
  • How to tie it all together with integrated marketing
  • Real life examples

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