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Chris McGovern

Chris McGovern is an experienced B2B marketing leader in the IT channel. He creates successful marketing programs for companies in the enterprise and SMB space.

Stories by Chris

Social Media

LinkedIn Lead Gen Ads for MSPs

Step by step guie with photos on how to use LinkedIn's Lead Gen forms to target decision maker and influencer contacts within organizations.

IT Channel

How to Select a Niche to Grow Your MSP Business

Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs...

IT Channel

Brand Refresh Guide for MSPs and VARs

Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand...


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