AUTHOR

Chris McGovern

Chris McGovern is an experienced B2B marketing leader in the IT channel. He creates successful marketing programs for companies in the enterprise and SMB space.

Stories by Chris


Content Marketing

A Sales Guide to the New Buyers Journey

By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged...

Inbound Marketing

The 5 Dangers of Contact List Buying

I’ve been told time and time again in life that “if it’s easy, everyone would do it.” This most certainly the case in the marketing world as well....

SEO

How YouTube Impacts SEO

It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is...

Inbound Marketing

How To Use Instagram to Market Your Business

With over 400 million active accounts, Instagram is increasingly becoming a highly engaged community across the globe. It’s simple design and the...

SEO

Common SEO Mistakes to Avoid

Website redesign ultimately should happen with every website (key phrase here is should) at some point in time. Too often we’ve heard horror stories...

STAY AHEAD OF THE GAME

Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates.