by Chris McGovern | Jul 28, 2019 | Content, Presh Academy, Project Management
Building your MSP’s marketing team is no easy feat. That’s why our latest installment of Presh Academy focuses on building your marketing team from the ground up in easy-to-digest step-by-step videos. Last month, we looked at whether you should build an internal team,...
by Chris McGovern | Jul 3, 2019 | MSPs
Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise...
by Chris McGovern | Apr 3, 2019 | Chatbots, IT Channel, Lead Nurturing, Marketing, MSPs, ROI
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...
by Chris McGovern | Feb 18, 2019 | Ads, Digital Marketing, LinkedIn, MSPs
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing...
by Chris McGovern | Jan 29, 2019 | Ads, Lead Generation, LinkedIn, MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren’t specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for...
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