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AUTHOR

Mallory McGourley

Stories by Mallory


Inbound Marketing

Soft Sell vs. Hard Sell in Copywriting

In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy.

Branding

How to Build a Brand Voice

A brand voice helps you distinguish your brand from the competition. It keeps your communication consistent and it appeals to your audience.

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