To understand where we want to take you we have to know where you are today. This first step involves evaluating the strategy, tactics, and metrics of your organization’s current marketing activities. We analyze your strategy and tactics in order to understand where areas of opportunity exist in achieving your growth goals. We scrutinize all existing metrics and data points in order to determine realistic and achievable goals that will allow us to measure the success of our engagement.
The strategy development is the most important part of our process. We start off by identifying your buyer personas, understanding what their pain points are, where they go to research needs, and what keeps them up at night. Once these personas are identified, we build out a game plan and engine which will put take them from visitor, to lead, to customer, and then brand promoter. Here, we are identifying the individual tactics needed in order to take them through the individual steps of the buyers journey.
In order to drive additional traffic that converts into leads, your website must be optimized for inbound marketing. In this stage, we are either redesigning your website or optimizing it in order to make sure there is a clear conversion path in place. Each page must have a next step or call-to-action associated with it, while still maintaining a solid customer experience. At the same time, we are ensuring you have a professional and aesthetically appealing site that helps you gain credibility with your prospects.
In order to convert prospects into leads, you must get them to your website first. Here, we are optimizing your website for search engines, and focusing on content that is going to drive net new visitors to your site. We do this through a number of tactics, but ultimately we are putting content that your personas care about on the web, and ensuring that it can be found.
More website visitors does not necessarily mean more leads. This phase involves building personalized content that speaks to your personas, allowing them to self-identify as a potential customer. We do this with content that speaks to your prospects at each stage of the buyers journey, ensuring a conversion path in place regardless of what stage they are in. We use optimized landing pages and forms to make sure your content can be found, and the conversion rate is increased to the highest percentage possible.
Closing the sale is an art, so we leverage the industries best tools to help seal the deal. We use marketing automation tools (such as Hubspot) and CRM integration to make sure no lead gets left behind, and they are accurately placed in campaigns that speak to their individual needs. By taking this approach, you are making your sales team more efficient than ever, and allowing them to use tools and assets to help raise their close percentage.
Word-of-mouth referrals and leads still drive major revenue for companies. In the same way, your digital reputation can do this also. We create brand promoters through ongoing communication and content tailored towards your existing customers, which helps increase company reviews as well as driving referral leads. Many companies stop communicating once the sale is done. Our process makes sure that you continue to talk and engage with your current customer base through your marketing efforts.