MARKETING AUDIT
To understand where we want to take you we have to know where you are today.This first step involves evaluating the strategy, tactics, and metrics of your organization’s current marketing activities. We analyze your strategy and tactics in order to understand where areas of opportunity exist in achieving your growth goals. We scrutinize all existing metrics and data points in order to determine realistic and achievable goals that will allow us to measure the success of our engagement.
MARKETING AUDIT
To understand where we want to take you we have to know where you are today.This first step involves evaluating the strategy, tactics, and metrics of your organization’s current marketing activities. We analyze your strategy and tactics in order to understand where areas of opportunity exist in achieving your growth goals. We scrutinize all existing metrics and data points in order to determine realistic and achievable goals that will allow us to measure the success of our engagement.
STRATEGY
The strategy development is the most important part of our process. We start off by identifying your buyer personas, understanding what their pain points are, where they go to research needs, and what keeps them up at night. Once these personas are identified, we build out a game plan and engine which will take them from visitor, to lead, to customer, and then brand promoter. Here, we are identifying the individual tactics needed in order to take them through the individual steps of the buyer’s journey.
STRATEGY
The strategy development is the most important part of our process. We start off by identifying your buyer personas, understanding what their pain points are, where they go to research needs, and what keeps them up at night. Once these personas are identified, we build out a game plan and engine which will take them from visitor, to lead, to customer, and then brand promoter. Here, we are identifying the individual tactics needed in order to take them through the individual steps of the buyer’s journey.
INBOUND WEBSITE
INBOUND WEBSITE
ATTRACT TRAFFIC
In order to convert prospects into leads, you must get them to your website first. Here, we are optimizing your website for search engines, and focusing on content that is going to drive net new visitors to your site. We do this through a number of tactics, but ultimately we are putting content that your personas care about on the web, and ensuring that it can be found.
ATTRACT TRAFFIC
In order to convert prospects into leads, you must get them to your website first. Here, we are optimizing your website for search engines, and focusing on content that is going to drive net new visitors to your site. We do this through a number of tactics, but ultimately we are putting content that your personas care about on the web, and ensuring that it can be found.
GENERATE LEADS
More website visitors does not necessarily mean more leads. This phase involves building personalized content that speaks to your personas, allowing them to self-identify as a potential customer. We do this with content that speaks to your prospects at each stage of the buyers journey, ensuring a conversion path in place regardless of what stage they are in. We use optimized landing pages and forms to make sure your content can be found, and the conversion rate is increased to the highest percentage possible.
GENERATE LEADS
More website visitors does not necessarily mean more leads. This phase involves building personalized content that speaks to your personas, allowing them to self-identify as a potential customer. We do this with content that speaks to your prospects at each stage of the buyers journey, ensuring a conversion path in place regardless of what stage they are in. We use optimized landing pages and forms to make sure your content can be found, and the conversion rate is increased to the highest percentage possible.
CLOSE LEADS
CLOSE LEADS
CREATE PROMOTERS
CREATE PROMOTERS
ABOUT US
Presh Marketing Solutions is a digital and inbound marketing agency based out of Tampa, FL. We help technology value-added-resellers (VARs) and managed-service-providers (MSPs) attract new prospects and generate inbound sales leads through digital and inbound marketing. We help IT manufacturers manage their channel marketing through channel marketing software and co-marketing engagements.
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