<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=522217871302542&amp;ev=PageView&amp;noscript=1">

Google Analytics Metrics For VARs and MSPs

Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.

There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.

In SEO, IT Channel, Channel Marketing, Analytics

How To Setup Google Search Console In Ten Minutes

Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your target audience.

Let’s say a company in Tampa would like to purchase a new fleet of desktops for their staff. They may type in “buy business PCs Tampa.” Wouldn’t it be nice if your website displayed at the top of the list for this search query?

Let’s explore how utilizing Google Search Console can help your business establish a strong presence online.

In SEO, Strategy, Channel Marketing, B2B

Finding Your Niche – Why IT VARs & MSPs Must Differentiate

Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost.

Does this sound familiar to you? This is the case for most VARs & MSPs. The reality is, there are many IT firms out there that try to do everything for everyone. By trying to be everything for everyone, they essentially become nothing for everyone. People want experts that know their business better than anyone.

In Strategy, IT Channel, Channel Marketing, B2B