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The Intersection of IT & Marketing - Tomorrow's Hybrid Martech Role

The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems and software utilized, typically on premise, and in many cases the website.

In Strategy, IT Channel

Google Analytics Metrics For VARs and MSPs

Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.

There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.

In SEO, IT Channel, Channel Marketing, Analytics

The Importance of Brand Style Guides For VARs

Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business?  As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those connections, your company could be lost in the mix. It’s important to establish yourself and remain consistent across all your business channels.

Furthermore, how you market the products for each of your technology partners should remain consistent with their standards. Are you correctly representing their brand as well? Utilizing a brand style guide is a must for your company and the clients and partners you work with. 

Here are three benefits of having a thorough brand style guide.

In IT Channel, B2B, branding, design