Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s commercialization and advertising, the important element of trust can often be overlooked.
For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the effort of the entire IT organization, from sales to service reps and everything in between. Following up with satisfied clients for their feedback on positive experiences can generate important content that can be used as the basis of sales campaigns and marketing materials.
The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs?
Long awaited security functionalities were announced by VMware and several partners during VM World in Las Vegas last week. The debut of VMware App Defense marks a detectable shift in the industry as the focus moves away from developing application platforms and into defending them.
The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems and software utilized, typically on premise, and in many cases the website.
Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.
There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.
Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you are connected to multiple vendors and they in turn are connected to other resellers and partners. Amid all of those connections, your company could be lost in the mix. It’s important to establish yourself and remain consistent across all your business channels.
Furthermore, how you market the products for each of your technology partners should remain consistent with their standards. Are you correctly representing their brand as well? Utilizing a brand style guide is a must for your company and the clients and partners you work with.
Here are three benefits of having a thorough brand style guide.
Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With more options than ever to chose from, end customers can demand more at a lower cost.
Does this sound familiar to you? This is the case for most VARs & MSPs. The reality is, there are many IT firms out there that try to do everything for everyone. By trying to be everything for everyone, they essentially become nothing for everyone. People want experts that know their business better than anyone.
Channel Marketing Managers have a difficult task - help grow a group of partners through marketing efforts when all of them have different strategies. They often are left juggling trying to help communicate all of the new initiatives and programs, checking up on in-flight campaigns, and attempting to find a way to report and track all of it in a consistent manner.
The reality is every partner likely defines marketing success differently. Having the conversation up front around which metrics to track and what the desired end outcome should be is critical to both the partnership and driving tangible marketing results.
When it comes to reporting internally on if a partner program or initiative is successful, a different approach is required. Traditional marketing metrics such as leads and traffic remain important, but other factors such as engagement are critical to track. These parameters must be consistent - and should vary little from partner to partner.