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The Value of Brand Awareness Campaigns for IT VARs and MSPs

For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action. Whether it’s direct lead generation or clicking on a special offer, paid search and display advertising can be an effective method for driving conversions. However, brand awareness campaigns can provide value beyond simply return on ad spend (ROAS). Let’s explore the ways in which IT channel partners can benefit from brand awareness initiatives.

In IT Channel, Branding, VARs, MSPs

The Need for IT Resellers to Automate

Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of automation, removing manual processes, allowing for more functionality and flexibility.

In IT Channel, VARs, MSPs, Automation

VMware’s App Defense Project Removes Manual Monitoring For MSPs

Long awaited security functionalities were announced by VMware and several partners during VM World in Las Vegas last week. The debut of VMware App Defense marks a detectable shift in the industry as the focus moves away from developing application platforms and into defending them. 

In IT Channel, VARs, MSPs, VMware, Security, Networking

The Intersection of IT & Marketing - Tomorrow's Hybrid Martech Role

The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems and software utilized, typically on premise, and in many cases the website.

In Strategy, IT Channel

Google Analytics Metrics For VARs and MSPs

Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.

There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.

In SEO, IT Channel, Channel Marketing, Analytics