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IT Channel Trends: 3 Areas of Growth for MSPs and VARs

Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all in an effort to remain up to date on the movements of the IT channel. We’ve noticed a few key trends that may affect your MSP or VAR business. Here’s a quick preview of what we’ve learned during the first half of 2018:

In VAR, MSPs, IT Channel

What VARs & MSPs Need to Know About Facebook's Algorithm Change

Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook's ongoing effort to ensure the content shown to you is content that you actually care about. As a result, Facebook is prioritizing posts from friends and families over business pages and media publishers. The full post announcement from Mark Zuckerburg can be read here. The changes are said to be rolling out over the next few months. 

In Facebook, Social Media Marketing, IT Channel

The Value of Brand Awareness Campaigns for IT VARs and MSPs

For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action. Whether it’s direct lead generation or clicking on a special offer, paid search and display advertising can be an effective method for driving conversions. However, brand awareness campaigns can provide value beyond simply return on ad spend (ROAS). Let’s explore the ways in which IT channel partners can benefit from brand awareness initiatives.

In Branding, MSPs, VARs, IT Channel