Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change is part of Facebook's ongoing effort to ensure the content shown to you is content that you actually care about. As a result, Facebook is prioritizing posts from friends and families over business pages and media publishers. The full post announcement from Mark Zuckerburg can be read here. The changes are said to be rolling out over the next few months.
For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action. Whether it’s direct lead generation or clicking on a special offer, paid search and display advertising can be an effective method for driving conversions. However, brand awareness campaigns can provide value beyond simply return on ad spend (ROAS). Let’s explore the ways in which IT channel partners can benefit from brand awareness initiatives.
Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of automation, removing manual processes, allowing for more functionality and flexibility.
Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s commercialization and advertising, the important element of trust can often be overlooked.
For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the effort of the entire IT organization, from sales to service reps and everything in between. Following up with satisfied clients for their feedback on positive experiences can generate important content that can be used as the basis of sales campaigns and marketing materials.
The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs?
Long awaited security functionalities were announced by VMware and several partners during VM World in Las Vegas last week. The debut of VMware App Defense marks a detectable shift in the industry as the focus moves away from developing application platforms and into defending them.
The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most organizations, marketing was responsible for the brand and demand creation while IT was responsible for the systems and software utilized, typically on premise, and in many cases the website.
Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.
There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.