Discover how IT solution providers can set up and leverage Account-Based Marketing (ABM) in HubSpot Marketing Hub to enhance outbound prospecting...
Learn how to effectively track sales activity ROI with HubSpot Sales Hub Enterprise. Gain insights to optimize your strategies and drive sales...
Discover the power of marketing and sales qualification system process mapping in driving efficiency and success. Learn how platforms like Hubspot...
Learn how to use AI and journalistic elements in your content marketing efforts to create more authentic, engaging, and trustworthy messages.
Organic inbound marketing is the lead-generating strategy that delivers long-term value to IT service providers. Learn how to get started >
Without a strategic marketing campaign, MSPs struggle to generate quality leads. See how an SEO plan can help.
Learn how to overcome writer's block and generate high-quality content with the help of SEMRush's research and analysis tools.
HubSpot CMS is a popular content management system that is used by many IT MSPs. A key benefit of using HubSpot CMS over WordPress is improved...
ChatGPT revolutionized digital marketing overnight - check out how conversational-based AI has changed the game for marketers in every industry.
There’s a lot to consider when it comes to finding the best B2B content marketing tools for your company - here are the top five we recommend.
Soon, Apple will part ways with Google and refocus on its own search engine, losing billions of dollars in yearly profits from Google.
The tools have changed, but the marketing and sales alignment still remains in a modern workplace. Here are the top 5 issues that leaders must...
In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy.
I mastered the art of juggling many tasks at once and could call myself a professional multitasker all thanks to a few tricks.
The best way to ensure your digital marketing is keeping up with your competitors is by using the 4 Es of successful marketing.
The world of design is ever changing. Learn what's in and what's out in the new year.
In this blog, I’ll use my position as an example of how I align before executing.
In this blog, we’ve collected common errors and best practices advertisers should keep in mind when practicing brand marketing.
In this blog, we break down the six critical elements of a brand: typography, color, brand voice, customer experience, consistency, and repetition.
TikTok ranked as the number one app in 2022. Is it time to create an account?
Learn what a typical day is like for Joe, Presh Marketing’s Account Strategist.
If you’re looking to start automating your marketing, I recommend getting started with these three tools.
A brand voice helps you distinguish your brand from the competition. It keeps your communication consistent and it appeals to your audience.
To keep content fresh and personal, the 4 Es of content creation are crucial.
So you’ve just spent tons of time planning and executing your big projects, you have all of your leads, time on site is ticking up, But now what?
Once the more obvious blogs have been written, it can be hard to find topics that are engaging and compelling. Learn some tricks to help.
Project management is the process used to keep objectives within the designated time frame.
Learn how to embed survey results in HubSpot emails with just three simple steps.
There is one way to make your content seem unique and rise above all. It is the storytelling approach.
Learn what a typical day is like for Kat Gonzalez, Presh’s design specialist.
Learn what a typical day is like for Brandon, Presh’s Senior Design Specialist.
Learn what a typical day is like for Sydney, Presh’s account manager.
Read what a day in the life is like for Haley Roussell, Presh’s Senior Marketing Account Manager.
Learn what a typical day is like for a social media specialist at Presh Marketing Solutions.
Hear it from the source: learn what life is like for a copywriter at Presh Marketing Solutions.
Learn what a day in the like is like for Presh’s Creative Director
Thanks to Apple’s newest iOS update, the age of the all-knowing advertiser may soon come to an end.
Learn how to best leverage the new Hubspot Account Based Marketing tool when conducting B2B marketing targeting specific buying roles.
Learn how ITP is changing advertising, what we expect for the future of B2B marketing, and how to keep up with the shifting industry.
Learn about Hubspot's new Account-Based Marketing (ABM) module to all users on Hubspot Marketing Professional and Enterprise.
Learn about project management essentials and how to create engaging content from our Presh Academy series, Building Your MSP’s Marketing Team.
You spend your days providing stellar services and support to your clients. That doesn’t leave much time for bringing in those critical new clients....
Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the...
Learn how to target, craft and implement successful Reddit ads for B2B IT firms.
Chatbots can warm leads and ensure they are converted to leads. Learn about the opportunities offered by chatbots for IT MSPs.
A detailed review of the highest performing digital marketing tactics and how to implement them for information technology MSPs in 2019.
Step by step guie with photos on how to use LinkedIn's Lead Gen forms to target decision maker and influencer contacts within organizations.
Want to make sure your team has the hottest leads possible to boost conversion for your MSP or VAR business? Read this blog from Presh Marketing...
Some different ways you can make MDF claims easier for Channel Partners in the IT industry
Presh Shows You How to Easily Share ROI Data from Partner Marketing Campaigns
Aligning internal marketing with IT marketing vendors
Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content...
Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs...
Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand...
You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now...
There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation...
Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore.
MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses.
Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all...
On July 10th, Google rolled out some relatively large changes to their core marketing and analytics tools and it could affect the results you’re...
The demand for security services is growing. Worldwide spending on security products and services will reach $120 billion by 2021, according to IDC.1...
Many of the firms we talk to know digital marketing works for MSPs and VARs but they feel it’s a time-consuming endeavor. Most would rather focus on...
Marketing your IT solutions business isn’t a low-cost endeavor. There’s money involved. Lots of it. Savvy firms set aside money to fund their...
Many MSPs and VARs already have a blog but just as many often struggle with consistency and producing relevant content. This leads some to question...
For many MSPs the ultimate goal for all of their marketing efforts is more monthly recurring revenue (MRR) from consistent client engagements....
For many MSPs market development funds (MDF) fuel the growth of their businesses. To attract vendors with generous MDF budgets, it’s important to...
One of the most important elements of your digital marketing efforts is providing valuable pieces of information your ideal customer can use to solve...
Life for VARS has shifted. The priority for both VARs and MSPs is the holy grail of monthly recurring revenue (MRR). The question on everyone’s...
As a professional in the IT industry, you are aware of the importance of leveraging current technology to achieve results. But let’s face it, we...
A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye...
We understand digital marketing is really a means to an end. The ultimate goal is to bring in more sales to build business and get more monthly...
One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the...
As you look to boost results with your existing or planned email marketing campaigns, we want to give you a review of the foundations of a successful...
Social media is often considered the domain of B2C marketing dominated by trendy, viral content. That’s far from the truth. Social media is an...
Your ability to nurture relationships by keeping in touch and delivering a personalized experience to your prospects is the key to generating more...
The best use of Google Analytics for MSPs and VARs is to analyze traffic to your site. Having simple and clear information about web traffic gives...
Here is the secret for how to convert traffic into leads: there is no secret. Like most things in marketing, there is no magic bullet or “hack” that...
An essential component of digital marketing is sending traffic (visitors) to your website for added exposure. One challenge with traffic generation...
The marketplace for MSPs and VARS remains crowded. With the growth of cloud computing, artificial intelligence, software-defined networking and...
You’ve heard it at nearly every conference, in most articles, and from colleagues and experts alike: Marketing is the key to success for VARs and...
Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change...
You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do...
For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action....
Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of...
For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping...
Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s...
For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the...
The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs?
Long awaited security functionalities were announced by VMware and several partners during VM World in Las Vegas last week. The debut of VMware App...
The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most...
Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running...
Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you...
Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This...
Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With...
For years, if someone wanted to find out information about your business, they would ask for your business card or phone number. Today, they will...
For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even...
Channel Marketing Managers have a difficult task – help grow a group of partners through marketing efforts when all of them have different...
There’s no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to...
When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content...
We live in a data-oriented world. Consider this: our route to work, our digital actions on websites, the type of content we like and share on social...
The effectiveness of co-marketing campaigns in the IT channel space varies significantly. There are always the success stories which are used time...
In 2016, it’s projected that more than 68% of internet usage was attributed to social media platforms. This is a staggering number and one that...
Let’s start with an extremely brief review of what buyer personas are. Marketing 101 – Understand who you’re trying to reach with your content. If...
Historically, the IT space is one that is extremely reactive, especially when it comes to SMB clients. When a business has an IT issue, they find...
Not sure where to get started? Schedule your personalized FREE consultation with us today:
By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged...
So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is...
I’ve been told time and time again in life that “if it’s easy, everyone would do it.” This most certainly the case in the marketing world as well....
On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords...
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses....
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is...
With all of the advances that have occured in the Digital Age, there is hardly any branch of human activity which hasn’t benefited from it. The same...
With over 400 million active accounts, Instagram is increasingly becoming a highly engaged community across the globe. It’s simple design and the...
Website redesign ultimately should happen with every website (key phrase here is should) at some point in time. Too often we’ve heard horror stories...
It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from...
Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very...
A solid inbound marketing strategy focuses on developing strong content that offers value to a prospect as opposed to telling them about you.