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IT MSP & SP Marketing Blog

Digital Marketing

Coding: More Than Just Software

What if you used your programming skills with the goal of creating something expressive instead of something functional.

Inbound Marketing

Soft Sell vs. Hard Sell in Copywriting

In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy.

Account Based Marketing

The 4 E's of Successful Marketing

The best way to ensure your digital marketing is keeping up with your competitors is by using the 4 Es of successful marketing.

Branding

The Six Elements of an Effective Brand

In this blog, we break down the six critical elements of a brand: typography, color, brand voice, customer experience, consistency, and repetition.

Social Media

Should SMBs Join TikTok?

TikTok ranked as the number one app in 2022. Is it time to create an account?

Branding

How to Build a Brand Voice

A brand voice helps you distinguish your brand from the competition. It keeps your communication consistent and it appeals to your audience.

Content Marketing

How to Create Content Between the Big Projects

So you’ve just spent tons of time planning and executing your big projects, you have all of your leads, time on site is ticking up, But now what?

Account Based Marketing

New HubSpot Account-Based Marketing Tool

Learn about Hubspot's new Account-Based Marketing (ABM) module to all users on Hubspot Marketing Professional and Enterprise.

Social Media

LinkedIn Lead Gen Ads for MSPs

Step by step guie with photos on how to use LinkedIn's Lead Gen forms to target decision maker and influencer contacts within organizations.

IT Channel

How to Select a Niche to Grow Your MSP Business

Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs...

IT Channel

Brand Refresh Guide for MSPs and VARs

Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand...

Digital Marketing

How MSPs & VARs Can Convert Traffic Into Leads

Here is the secret for how to convert traffic into leads: there is no secret. Like most things in marketing, there is no magic bullet or “hack” that...

IT Channel

The Need for IT Resellers to Automate

Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of...

IT Channel

The Challenges of IoT and How MSPs Can Adapt

The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs?

SEO

Google Analytics Metrics For VARs and MSPs

Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running...

IT Channel

The Importance of Brand Style Guides For VARs

Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business?  As a reseller, you...

Content Marketing

The Use of Hashtags in B2B Social Media Strategy

For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even...

Content Marketing

Targeting Your Content to IT Decision Makers

When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content...

Content Marketing

A Sales Guide to the New Buyers Journey

By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged...

SEO

5 Quick Ways to Increase Your Website Traffic

So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is...

Inbound Marketing

The 5 Dangers of Contact List Buying

I’ve been told time and time again in life that “if it’s easy, everyone would do it.”  This most certainly the case in the marketing world as well....

SEO

How YouTube Impacts SEO

It’s time to get serious about YouTube.  YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is...

Inbound Marketing

How To Use Instagram to Market Your Business

With over 400 million active accounts, Instagram is increasingly becoming a highly engaged community across the globe. It’s simple design and the...

SEO

Common SEO Mistakes to Avoid

Website redesign ultimately should happen with every website (key phrase here is should) at some point in time.  Too often we’ve heard horror stories...

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