Social media is often considered the domain of B2C marketing dominated by trendy, viral content.
In 2016, it's projected that more than 68% of internet usage was attributed to social media platforms. This is a staggering number and one that cannot be ignored for all companies. I've heard time and time again for business owners that they don't see the ROI in social media for B2B. I'll be honest, at one point that was myself. But things have changed as I now understand that social media is the state of the current internet. It's changed how we get news, how we communicate, how we learn, and so many other things.
Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses. Customers have become very aware of what they want; where they can get it and where will they get the best value for their money. Moreover, this is the age of digital market. Customers are making decisions online more than in person. Therefore, it is becoming very important that small businesses invest in digital marketing in order to be found.
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is equal to around a third of all individuals on the internet. As a marketer, you can reach more 18 – 49 year olds than any cable network in the entire United States. Not enough yet? How about the fact that 4.95 billion videos get watched every single day.
With over 400 million active accounts, Instagram is increasingly becoming a highly engaged community across the globe. It’s simple design and the thirst for visual inspiration permits captivating images to take the center stage. Generally, Instagram allows the creation of creative content. As such, businesses may make use of this visual language to promote their businesses. Advertising products via this social media platform can have the potential to move consumers. They are inspired to see the company, product or service from a different perspective, and as such, take action.