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The Use of Hashtags in B2B Social Media Strategy

For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms such as Facebook, LinkedIn, Twitter, and Instagram.

Let’s explore the intended uses (and common misuses) of hashtags and how you can best incorporate them into your daily posts.

In Content Marketing, Social Media Marketing, Strategy, B2B

Targeting Your Content to IT Decision Makers

When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content needs to be informative, specific, and engaging. Putting together this type of content isn't always easy, but it's crucial when marketing your products or services to ITDMs (IT decision makers).

In Content Marketing, Inbound Marketing, IT Channel

A Sales Guide to the New Buyers Journey

By this point, we've all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged heavily, and people are leveraging tools such as review apps (i.e. Yelp) to help make informed decisions. They are not only communicating with one another online, they are also communicating directly with companies online through social media. 

In Content Marketing, Inbound Marketing, Buying Proess, Strategy

How YouTube Impacts SEO

It’s time to get serious about YouTube.  YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is equal to around a third of all individuals on the internet.  As a marketer, you can reach more 18 – 49 year olds than any cable network in the entire United States. Not enough yet? How about the fact that 4.95 billion videos get watched every single day.

In SEO, Content Marketing, Inbound Methodology, Social Media Marketing, Strategy, social media

Top 5 Consequences of Not Having a Digital Marketing Strategy

With all of the advances that have occured in the "digital age", there is hardly any branch of human activity which hasn’t benefited from it. The same applies to marketing and that is why companies are obliged to perform digital marketing.  According to an informal poll from smartinsight.com, around 44% of organizations are doing digital marketing without a concrete strategy.  The remaining percentage have either a separate document for digital marketing (16%) or have it integrated into their overall marketing plan (40%).

In Content Marketing, Inbound Marketing, Strategy

How Can I Leverage Facebook to Win New Customers?

It’s common sense at this point that social media is a large part of our society today.  One can get news faster from Twitter than they can from actually waiting for it to appear on CNN or another news outlet.  It’s personable, engaging, and addicting to say the least. The question we get asked often is how can businesses leverage this to actually get new customers.  More importantly, how can businesses even know if their social media efforts are effective? Many companies are simply engaging with social media because they feel they have to at this point, and are doing so without a clear direction or strategy.  

In Content Marketing, Inbound Methodology, Inbound Marketing, Social Media Marketing