For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even within the B2B space. The humble hashtag, when used correctly, can be an asset to your marketing strategy on platforms such as Facebook, LinkedIn, Twitter, and Instagram.
Let’s explore the intended uses (and common misuses) of hashtags and how you can best incorporate them into your daily posts.
When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content needs to be informative, specific, and engaging. Putting together this type of content isn't always easy, but it's crucial when marketing your products or services to ITDMs (IT decision makers).
By this point, we've all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged heavily, and people are leveraging tools such as review apps (i.e. Yelp) to help make informed decisions. They are not only communicating with one another online, they are also communicating directly with companies online through social media.
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is equal to around a third of all individuals on the internet. As a marketer, you can reach more 18 – 49 year olds than any cable network in the entire United States. Not enough yet? How about the fact that 4.95 billion videos get watched every single day.
With all of the advances that have occured in the "digital age", there is hardly any branch of human activity which hasn’t benefited from it. The same applies to marketing and that is why companies are obliged to perform digital marketing. According to an informal poll from smartinsight.com, around 44% of organizations are doing digital marketing without a concrete strategy. The remaining percentage have either a separate document for digital marketing (16%) or have it integrated into their overall marketing plan (40%).
It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from actually waiting for it to appear on CNN or another news outlet. It’s personable, engaging, and addicting to say the least. The question we get asked often is how can businesses leverage this to actually get new customers. More importantly, how can businesses even know if their social media efforts are effective? Many companies are simply engaging with social media because they feel they have to at this point, and are doing so without a clear direction or strategy.
Marketing sure has come a long way over the years. Historically, marketing was always considered a very difficult thing to measure. Unfortunately, as a result of this, it was generally the first area cut when a company looked at expenses. With the digital age and the tools that are available now, marketing is now considered a part of the sales process and it is possible to report on the return on investment as a result.
Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very purposeful with the ability to set the tone for what to expect in the future.