Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.
There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.
Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your target audience.
Let’s say a company in Tampa would like to purchase a new fleet of desktops for their staff. They may type in “buy business PCs Tampa.” Wouldn’t it be nice if your website displayed at the top of the list for this search query?
Let’s explore how utilizing Google Search Console can help your business establish a strong presence online.
So you've built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is going to this website. The bottom line is that readers aren't all that interested in your company per se, but more so interested in what you can do for them. This may be a solution, or it may be advice on something they need help with.
It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is equal to around a third of all individuals on the internet. As a marketer, you can reach more 18 – 49 year olds than any cable network in the entire United States. Not enough yet? How about the fact that 4.95 billion videos get watched every single day.
Website redesign ultimately should happen with every website (key phrase here is should) at some point in time. Too often we’ve heard horror stories of companies focused solely on their beautiful brand new website they’re developing - with no clear strategy on how exactly people are going to find it.
Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very purposeful with the ability to set the tone for what to expect in the future.