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Google Analytics Metrics For VARs and MSPs

Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running any advertising on the Google network, having GA in place on your website is a smart tactic to help you gain important insights on audience behavior, traffic flow across your sitemap, and much more.

There are many important functionalities within Google Analytics, but the ones that contain the most value for IT VARs and MSPs are users, bounce rate, and device type.

In IT Channel, Channel Marketing, SEO, Analytics

How To Setup Google Search Console In Ten Minutes

Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This means, if your business listing isn’t near the top of Google’s page one results, you risk not being found by your target audience.

Let’s say a company in Tampa would like to purchase a new fleet of desktops for their staff. They may type in “buy business PCs Tampa.” Wouldn’t it be nice if your website displayed at the top of the list for this search query?

Let’s explore how utilizing Google Search Console can help your business establish a strong presence online.

In Strategy, SEO, B2B, Channel Marketing

5 Quick Ways to Increase Your Website Traffic

So you've built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is going to this website.  The bottom line is that readers aren't all that interested in your company per se, but more so interested in what you can do for them. This may be a solution, or it may be advice on something they need help with. 

In SEO, Inbound Marketing, Strategy, Website Design, AdWords