Building Your MSP Marketing Plan: How to Set Goals
Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise...
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Reddit Ads for B2B IT Firms – What You Need To Know
Reddit has a forum, or subreddit, for just about everything. People use Reddit forums as virtual message boards to discuss topics like scientific advancements, world news and tech troubleshooting, to name a few. And while we’re not sure what the purpose of subreddits...
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Chatbots for IT MSPs: Should This Be Considered?
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...
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Best Digital Marketing Tactics for Your MSP in 2019
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing...
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LinkedIn Lead Gen Ads for MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren't specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for most MSPs...
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How to Align Marketing and Sales During Lead Handoff
Connecting marketing to sales remains a challenge for firms in all industries and sizes. For smaller MSPs and VARs with small or outsourced marketing teams, it poses an even greater challenge: how to get the right information flowing between both groups so leads don’t...
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5 Ways to Simplify the MDF Claims Process for Channel Partners
Plan ahead to ensure a successful MDF engagement with vendors. That's the key message we hear from channel partners as they work with vendors to create results from their marketing programs. Tracking, lead tagging, and a good overall strategy gives VAR businesses the...
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How to Easily Share ROI from Partner Marketing Campaigns
If IT solutions providers want a continual flow of marketing dollars from vendors, it's important to show them ROI from previous marketing efforts. That can be a challenge if an IT integrator doesn't have a strong measurement system in place to track the results of...
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How to Align Internal Marketing with Vendor Partner Marketing
It’s no secret that a large percentage of marketing campaigns for solution integrators is co-marketing in partnership with manufacturers. This makes sense for all parties involved: solution providers drive more business which ends up including a manufacturer’s...
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