How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses
Setting the Scene: What Is ITP? It’s something every American has experienced: You’re chatting with a friend at lunch about how you broke your sunglasses over the weekend and you’re dying for a new pair. Before you even finish eating, you see it: an ad for polarized...
How to Use HubSpot’s ABM Tool: Buying Role Property
The ability to focus on your most valuable accounts and identify and weed out low-value leads that are not the right fit is the ideal scenario for every company. This is where account-based marketing (ABM) comes into the picture. ABM strategy allows your marketing...
Pivoting With ITP: The Future of B2B Marketing
Apple implemented its first iteration of Intelligent Tracking Protection (ITP) into its operating system back in 2017, restricting tracking via cookies. After its first iteration (1.0), Apple released several versions refining ITP and increasing its tracking...
New HubSpot Account-Based Marketing Tool
Account-Based Marketing (ABM) is a strategy that directs marketing resources to engage with a specific target of high-value accounts that are most suitable for your business. There are various ABM tools you can use for this type of marketing. HubSpot recently released...
Building Your MSP’s Marketing Team Monthly Roundup – Project Management and Content Creation
Building your MSP’s marketing team is no easy feat. That’s why our latest installment of Presh Academy focuses on building your marketing team from the ground up in easy-to-digest step-by-step videos. Last month, we looked at whether you should build an internal team,...
Building Your MSP’s Marketing Team – Monthly Roundup
You spend your days providing stellar services and support to your clients. That doesn’t leave much time for bringing in those critical new clients. The solution, naturally, is to develop a marketing team, but how? Do you look internally? Externally? Rub a lamp and...
Building Your MSP Marketing Plan: How to Set Goals
Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise...
Reddit Ads for B2B IT Firms – What You Need To Know
Reddit has a forum, or subreddit, for just about everything. People use Reddit forums as virtual message boards to discuss topics like scientific advancements, world news and tech troubleshooting, to name a few. And while we’re not sure what the purpose of subreddits...
Chatbots for IT MSPs: Should This Be Considered?
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...