IT CHANNEL MARKETING BLOG

 
Building Your MSP’s Marketing Team – Monthly Roundup

Building Your MSP’s Marketing Team – Monthly Roundup

You spend your days providing stellar services and support to your clients. That doesn’t leave much time for bringing in those critical new clients. The solution, naturally, is to develop a marketing team, but how? Do you look internally? Externally? Rub a lamp and...

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Building Your MSP Marketing Plan: How to Set Goals

Building Your MSP Marketing Plan: How to Set Goals

Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the people you want to reach. On the not-so-great side, there are so many options it’s a bit overwhelming. Do you advertise...

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Reddit Ads for B2B IT Firms – What You Need To Know

Reddit Ads for B2B IT Firms – What You Need To Know

Reddit has a forum, or subreddit, for just about everything. People use Reddit forums as virtual message boards to discuss topics like scientific advancements, world news and tech troubleshooting, to name a few. And while we’re not sure what the purpose of subreddits...

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Chatbots for IT MSPs: Should This Be Considered?

Chatbots for IT MSPs: Should This Be Considered?

With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...

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LinkedIn Lead Gen Ads for MSPs

LinkedIn Lead Gen Ads for MSPs

Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren't specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for most MSPs...

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