Chatbots for IT MSPs: Should This Be Considered?
With conversion rates plummeting across the industry, it’s critical for MSPs and VARs to take full advantage of every lead. The sooner you respond to each lead, the more likely you are to convert that lead. Responding within minutes is best, but reacting that quickly...
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Best Digital Marketing Tactics for Your MSP in 2019
As the new year kicks off with a bang, the marketing world is rapidly changing. Like always, finding a way to pinpoint customers in the saturated world of ads, social media, and SERP requires a fluid, evolving strategy. This article reviews some of the best performing...
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LinkedIn Lead Gen Ads for MSPs
Finding a way to leverage paid ads as an MSP is no easy task. Many of the standard paid platforms (Facebook, Google, Instagram, etc.) aren't specifically geared towards B2B clients, and paying for ads on these platforms can destroy your ROI. A pain point for most MSPs...
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How to Align Marketing and Sales During Lead Handoff
Connecting marketing to sales remains a challenge for firms in all industries and sizes. For smaller MSPs and VARs with small or outsourced marketing teams, it poses an even greater challenge: how to get the right information flowing between both groups so leads don’t...
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5 Ways to Simplify the MDF Claims Process for Channel Partners
Plan ahead to ensure a successful MDF engagement with vendors. That's the key message we hear from channel partners as they work with vendors to create results from their marketing programs. Tracking, lead tagging, and a good overall strategy gives VAR businesses the...
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How to Easily Share ROI from Partner Marketing Campaigns
If IT solutions providers want a continual flow of marketing dollars from vendors, it's important to show them ROI from previous marketing efforts. That can be a challenge if an IT integrator doesn't have a strong measurement system in place to track the results of...
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How to Align Internal Marketing with Vendor Partner Marketing
It’s no secret that a large percentage of marketing campaigns for solution integrators is co-marketing in partnership with manufacturers. This makes sense for all parties involved: solution providers drive more business which ends up including a manufacturer’s...
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The Secret to Creating Marketing Offers Your Prospects Can’t Resist
Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content influenced their buying decision (Demand Gen Report). With the right combination of audience understanding and marketing...
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How to Select a Niche to Grow Your MSP Business
Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs see success when they focus on a niche to dominate. Competition in the market is fierce as more MSPs buy RMM software,...
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