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The 5 Dangers of Contact List Buying

I've been told time and time again in life that "if it's easy, everyone would do it."  This most certainly the case in the marketing world as well. Email marketing as a part of an overall inbound marketing strategy is known to be successful when done right, but it can be very tempting to take a short cut and buy a list.  Let's get one thing out of the way right up front: DON'T DO IT. 
List buying was an efficient method when the email was a relatively new technology. Now, there’s a high chance that your message goes into the spam folder or is deleted before even being read. Not only that, but it can also have a reverse effect and make customers block you as a result of spamming them, and there fore you lose all contact with them. Read on to learn about five big risks to your businss as a result of list buying:

In Inbound Marketing, Strategy, Email Marketing, List Buying