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How to Use HubSpot’s ABM Tool: Buying Role Property

How to Use HubSpot’s ABM Tool: Buying Role Property

by Chris McGovern | Feb 4, 2021 | Account Based Marketing, Ads, Hubspot, Marketing Automation, MarTech

The ability to focus on your most valuable accounts and identify and weed out low-value leads that are not the right fit is the ideal scenario for every company. This is where account-based marketing (ABM) comes into the picture.  ABM strategy allows your marketing...
New HubSpot Account-Based Marketing Tool

New HubSpot Account-Based Marketing Tool

by Chris McGovern | Jan 14, 2021 | Account Based Marketing, Hubspot, MarTech

Account-Based Marketing (ABM) is a strategy that directs marketing resources to engage with a specific target of high-value accounts that are most suitable for your business. There are various ABM tools you can use for this type of marketing. HubSpot recently released...

Recent Posts

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  • How to Use HubSpot’s ABM Tool: Buying Role Property
  • Pivoting With ITP: The Future of B2B Marketing
  • New HubSpot Account-Based Marketing Tool
  • Building Your MSP’s Marketing Team Monthly Roundup – Project Management and Content Creation

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